New product assessments involve market pull and push and finding the ‘pinch points’ of customer needs, challenges and desires. In determining the market potential, SCMC utilizes market and insider experts. We look to determine:
- Market or product potential / demand
- Strategic Alignment with existing or evolving business
- Financial Feasibility
- Competitive Analysis; SWOT
- Demand and level of interest
- Strategic Alignments; commercial operations with strategy
- Risk and Implications
- Innovation; IP protection
- Launch; timing and approach
- Market Growth; revenue potential and value
- Barriers to Entry; capital and market cost